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D-counter-seasonal Dictionary

Counter-seasonal supply

Selling into a market when its own season is over

All termsIntroduced in M4Open the Toolkit
An open dictionary on a farm office desk
Plain meaning
Selling into a market when its own season is over
How to use it
Time production to reach a market when its own supply is out of season and prices are high.
South African benchmark
South African citrus fills European shelves after the European season ends.
Country notes
Applies the same way in all five markets.
Go and read
M4
Calculate it
T-M4-04 Export versus Local Sale
Library sources
LIB-A023, LIB-A031, LIB-P-Citrus, LIB-P-Citrus-IP
See also
Planting window
Citrus: the product, the five stages of the business, the unit it is sold by and where it is producedCitrus: how the business runsSold bycartons or tonnes per hectare1Plant trees2Grow 3-5 years3Pick4Pack-house5Export or local marketZAZWZMBWNAProduces commerciallyImports most needsZA South Africa, ZW Zimbabwe, ZM Zambia, BW Botswana, NA Namibia
From the Citrus Major, where this term is introduced.

Introduced in M4 Citrus.