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D-cellar-door Dictionary

Cellar-door sales

Selling wine directly to visitors at the winery

All termsIntroduced in M20Open the Toolkit
An open dictionary on a farm office desk
Plain meaning
Selling wine directly to visitors at the winery
How to use it
Sell direct at the winery for the highest margin.
South African benchmark
Cellar-door sales and wine tourism are a major channel in the Western Cape winelands (Article 107).
Country notes
Applies the same way in all five markets.
Go and read
M20-U4
Calculate it
T-M20-04 Processing Margin
Library sources
LIB-A110, LIB-P-Wine
See also
Provenance
Wine: the product, the five stages of the business, the unit it is sold by and where it is producedWine: how the business runsSold bytonnes of grapes, litres of wine1Plant vines2Grow 3 years3Harvest4Cellar5Bottle or bulk wineZAZWZMBWNAProduces commerciallyImports most needsZA South Africa, ZW Zimbabwe, ZM Zambia, BW Botswana, NA Namibia
From the Wine Major, where this term is introduced.

Introduced in M20 Wine.